Views on consumers, brands and the future
ESG impacts brand value and equity performance. While ESG sentiment is among many factors that affect consumer perception and, by association, brand performance and asset value, its role is growing as Environmental, Social and Governance concerns become increasingly central to public discourse. Companies with access to actionable ESG intelligence on how ESG activities move consumer opinion and behavior, including willingness to pay more, can use them to grow ESG-inspired brand value and produce higher returns.
Current ESG solutions
Current ESG solutions measure through a lens of risk mitigation; looking only at whether ESG issues have the potential to harm a brand or company and what that might mean in terms of value destruction. They stop far short of drawing a direct link from ESG activities to consumer-driven value and alpha creation in ways that are accretive to better business performance and a better planet.Read More